Terms and Conditions

Firstly – thank you for your interest in Behind the Magic Door. Our books have been lovingly created and are completely bespoke and made to order for each customer. Each book is personalised based on your child’s name.

If any of the terms and conditions below are unclear or if you’d like to discuss any of them, then please do not hesitate to contact us by email at: teddy@behindthemagicdoor.com.

Terms of Use

This page sets out the terms which apply to your use of http://behindthemagicdoor.com/ (our Site) and our standard terms of business. Please read these terms carefully. By using our Site and / or placing an order, you indicate that you understand and accept these terms and agree to be bound by them. If you do not accept these terms, please do not use our Site or place any orders.

Who are we?

We are Behind the Magic Door, a brand name of Between the Lines Books Limited (“The Company”). Our company information is set out below:

Registered Address
62 Briarsmount,
Heaton Mersey,
Stockport SK4 2EN
Company Number
VAT Number
223 2470 44


All products offered for sale are offered subject to availability.

Once an order has been placed it is automatically transferred to our print partner for printing and fulfillment and cannot therefore be cancelled or amended.

If you find you have made an error or wish to cancel your order after you have confirmed the order on our Site you should contact us at: teddy@behindthemagicdoor.com as soon as possible. We will endeavor to help to get your order details amended but this will be entirely dependent on whether the order has already entered the print / document formatting process at our printers and as such we are unable to warrant or assure that we will be able to complete your order changes / cancellation.

We may change or discontinue products or services at any time without prior notice. In such instances we shall have no liability for making any such changes or discontinuing products or services.

We may change our prices without prior notice at any point prior to you having placed an order.

Where there is a pricing error, we reserve the right to cancel your order and offer you the opportunity to replace the order at the correct price, or, entirely at our discretion we may process your order at the incorrect price where such an error results in a lower price for you.

All orders shipped within the EU include the relevant import duties and taxes (including Value Added Tax).

Orders outside of the EU may be subject to additional local taxes / import costs. In such instances you will be liable for any such costs. We note that the laws vary significantly between different countries and if you are in any doubt you should contact your local tax administrators for appropriate advice and guidance.

We use a third party gateway provider and payment processing company to process customer payments by credit and debit card (and PayPal). Such third party payment processing companies typically have their own terms and conditions. We accept no liabilities arising from your use of our third party payment processing companies except where we have a legal requirement to accept such liabilities and only to the extent required.

You warrant that all of the order details that you provide to us to fulfill your order will be correct.

For customers ordering more than one product we reserve the right to send in multiple packages (though this will not normally be the case).

Production and delivery times are offered as estimates only and should only be used for indicative purposes. As such we will not accept any liability arising from products or services arriving later than estimated.

Where your product is returned to our print provider (return to sender, typically if not collected from your local sortation office after an attempted delivery) we will endevour to contact you to rearrange delivery. Where this results in an additional cost you will be liable for this cost at the discretion of the Company.

Refund Policy


Due to the personalised nature of our products we regret that refunds and cancelations cannot be made, but noting the following exceptions:

  • a) You receive a faulty book
  • b) You do not receive your goods within 40 days of placing your order

Faulty Books

In the event of receiving faulty goods you should advise Between the Lines Books via an e-mail addressed to: teddy@behindthemagicdoor.com at the earliest opportunity and in not more than 14 days.

Additionally you should retain the original packaging and use this packaging to return the faulty goods to us at the following address: Behind the Magic Door, 9 Parkway Close, Sheffield S9 4WJ.

For the avoidance of doubt, nothing in this policy shall affect your statutory rights.

Not receiving goods within 40 days

Where goods have not been delivered within 40 days of placing your order you shall have the right to cancel your order and receive a full refund.

You should confirm your request to cancel by email, addressed to: teddy@behindthemagicdoor.com

Once you have placed an order you will be given full details of the order. It is your responsibility to contact us if you have made any errors.

Availability of our site

While we do our best to ensure that our Site is available at all times, we do not guarantee that it will be. We will not be liable to you if our Site is unavailable at any time.

Content on our Site

When we refer to Content in these terms, we mean the audio, video, text, images or other content made available on our Site. This includes content, which is owned or controlled by third parties.

We do not guarantee that the Content will always be uninterrupted, up-to-date, secure or free from bugs, viruses, errors and omissions. You should take your own precautions to ensure your computer is protected against bugs and viruses.

Any commentary, opinions or other materials included in the Content are not intended to amount to advice on which you should rely. We will not be liable for anything you do or do not do as a result of viewing, reading or listening to the Content.

The Content is provided for your personal use only. You must not reproduce, modify, copy, distribute or use any of the Content for any other purposes without our permission. Unless specifically stated otherwise, you may print-off one copy of any webpage of our Site for your personal use provided that you keep intact and comply with any copyright notice, trade mark notice or restrictions which relate to the Content on any webpage you print-off.

If you have any questions about the Content or wish to use it other than as permitted by these terms, please contact us at: teddy@behindthemagicdoor.com

Intellectual property rights

All copyright, trade marks, design rights, database rights and other intellectual property rights (registered and unregistered) which subsist in our Site and the Content belong to us or third parties (Our IPRs).

We reserve all rights in Our IPRs. Except as set out in these terms, nothing in these terms grants you a right or licence to use any of Our IPRs.

Your Content

We may sometimes make features available on our Site which enables you to upload audio, video, text, images or other content (Your Content) to our Site.

When you upload your Content, you warrant that you have either: (i) created Your Content; or (ii) obtained permission to upload Your Content from the person who created it. You also warrant that Your Content will:

Comply with any applicable laws;

  • Not contain any material which is defamatory of any person;
  • Not contain any material which is obscene, offensive, hateful or inflammatory;
  • Not contain any material which is violent or which promotes violence;
  • Not contain pornography or sexually explicit material;
  • Not discriminate against any section of society;
  • Not promote any illegal activity;
  • Not infringe the intellectual property rights of any other person;
  • Not be likely to deceive any person;
  • Not be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  • Not threaten, abuse or invade another’s privacy;
  • Not put the welfare of children at risk;
  • Not bring us into disrepute;
  • Not be likely to harass, intimidate, upset, embarrass, alarm or annoy any other person; and
  • Not be used to impersonate any person, or to misrepresent your identity or affiliation with any person.

You or the owner of Your Content still own the copyright in Your Content, but by submitting Your Content to us, you are granting us an unconditional, irrevocable, non-exclusive, royalty-free, fully transferable, perpetual worldwide licence to use, publish or transmit, or to authorise third-parties to use, publish or transmit Your Content in any format and on any platform.

You acknowledge that we have no obligation to pre-screen, monitor, review, or edit Your Content or any content posted by other users. We do, however, reserve the right to refuse to publish, cut, crop or edit Your Content at our sole discretion. We may also remove Your Content from our Site at any time.

Your use of our Site

You must:

  • Only use our Site for lawful purposes;
  • Not use our Site in any way that breaches any applicable laws;
  • Not use our Site in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect;
  • Not use our Site to harm or attempt to harm children in any way;
  • Not use our Site to send, knowingly receive, upload, download, use or re-use any material which does not comply with the standards set out above under Your Content;
  • Not use our Site to transmit spam; and
  • Not use our Site to promote, advertise or sell any goods or services.

Viruses, hacking and similar offences

You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of service attack.

If you breach this provision, your action may amount to a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

How do we use your personal information?

You can read about how we collect and use your personal information in our Privacy Policy which forms part of these terms.

Links to our Site

We are happy for you to create a hyperlink from your website to our Site, provided that you comply with the following conditions:

  • You must not create a hyperlink in such a way as to damage or take advantage of our reputation;
  • You must not create a hyperlink in such a way as to imply any form of association, approval or endorsement from us or our Site;
  • You must only create a hyperlink to our homepage and no other webpage;
  • You must not create a hyperlink from a website that is not owned by you; and
  • Our Site must not be framed on any other website

Links from our Site

Our Site may sometimes contain hyperlinks to websites and resources owned and operated by third parties. These third party websites and resources will have their own terms of use and we urge you to read them. We do not accept any responsibility or liability for any third party websites and resources. If you access and use any third party websites or resources, you do so at your own risk.


We may sometimes run promotions via our Site (such as prize draws and competitions). When we do this, the promotion will be subject to additional and specific terms and conditions which will be posted on this webpage or otherwise brought to your attention. By entering any promotion, you agree to be bound by the applicable specific terms and conditions.

Our Liability

In addition to the exclusions of liability set out elsewhere in these terms, we will not be liable for the following kinds of loss or damage which may arise from your use of Our Site:

  • loss or damage suffered by you or someone else when we comply with these terms;
  • loss or damage which is caused by us when we do not comply with these terms but which neither we nor you could anticipate or expect to arise when you started using our Site;
  • any loss which is indirect or a side effect of the main loss or damage and which neither we nor you could anticipate or expect to arise when you started using our Site (including loss of revenue, profit, opportunity or reputation);
  • any loss of data or damage to your device or software (provided that we comply with our Privacy Cookies Policy); or
  • any loss or damage which arises if we do not comply with these terms because of events beyond our reasonable control (including act of God, accident, fire, lockout, strike or other official or unofficial labour dispute, civil commotion, rule or order or act of Government).

Nothing in these terms is intended to exclude or limit either our or your liability for: (i) death or personal injury caused by negligence; or (ii) for fraud.

Changes to these terms

We may make changes to these terms at any time by amending this webpage. You are expected to check this webpage from time to time to ensure you are aware of any change we have made because, by continuing to use our Site, these changes are binding on you.

Governing Law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our Site. These terms and any dispute or claim arising out of or in connection with them will be governed by and construed in accordance with English law.

Prize Promotions – Terms and Conditions


The terms and conditions set out below (the general terms) apply to all prize draws, competitions and other prize promotions (promotions) which we run. Each promotion will also have its own set of specific terms and conditions and these will be communicated to you as part of the promotion (either on-pack, online or by some other means) (the specific terms).

Together, the general terms and applicable specific terms comprise the promotion terms. By entering a promotion, you agree to be bound by the promotion terms. This means you should read and treat the general terms and applicable specific terms as one set of terms. However, if there is any contradiction or inconsistency between the two, the specific terms will take priority over the general terms.

The general terms:

  1. Entry is open to all legal residents of the UK, Channel Islands and Isle of Man aged 16 or over, except: (i) our employees; (ii) the employees of any third party helping us with the promotion (e.g. our marketing agency); and (iii) the immediate family members of (i) and (ii).
  2. We may carry out verification checks to confirm your eligibility to enter (including requesting proof of ID (e.g. a current passport or driver’s licence) or proof of address (e.g. a recent utility bill)). If you need to purchase one of our products to enter, you must retain your receipt and winning product for verification.
  3. Please see specific terms for opening date, closing date and entry instructions.
  4. You must submit your own entry. Bulk, group or third party entries will not be accepted. Entries submitted using automated entry software or any other mechanical or electronic means that enable a person to enter repeatedly will not be accepted.
  5. We will have no responsibility for, and will not accept, any entries that are lost, delayed, incomplete, illegible, damaged or corrupted (including as a result of postal delays, technical issues with your mobile, tablet, computer or connectivity, or technical issues with our website). Proof of sending does not constitute proof of receipt.
  6. If the promotion involves the submission of audio, video, text, images or other content, you must ensure your submission: (i) is not copied from a third party; (ii) does not otherwise infringe a third party’s intellectual property rights; (iii) does not feature any person (living or dead) without their permission; and (iv) does not contain any defamatory, obscene, offensive, hateful, illegal or otherwise unsuitable materials. You will retain any copyright which exists in your submission but, by entering, you grant us a non-exclusive, worldwide, perpetual licence to use your content in any media for our promotional purposes.
  7. Please see specific terms for details of: (i) how we will select and notify winners; (ii) how winners will receive, or can claim, their prize; and (iii) any delivery timescales. Prizes will only be delivered within the UK, Channel Islands or Isle of Man. The odds of winning will depend on the number of eligible entries received.
  8. Please see specific terms for prize details. We reserve the right to substitute any prize (or an individual aspect of a prize) for an alternative of equal or greater value where we deem it strictly necessary due to events outside our reasonable control. Winners may not transfer the right to accept their prize to another person without our consent. We will not offer cash alternatives to any prizes. Prizes are not negotiable.
  9. Winners are responsible for any tax liability they incur as a result of accepting a prize. Winners are encouraged to seek independent financial advice before accepting a prize if the tax implications concern them.
  10. Winners are responsible for obtaining, both for themselves and any guests, any insurance cover which is required or advisable in order to enjoy their prize. Where a prize involves overseas travel, in addition to obtaining travel insurance, winners are responsible for obtaining, both for themselves and any guests, any necessary visas or clearances, and for obtaining health advice in relation to the travel destination.
  11. We may, at our sole discretion, arrange for an alternative winner to be selected on the same basis as the original winner if: (i) the original winner fails to take any of the steps necessary to claim their prize as set out in the specific terms; (ii) we are unable to contact the original winner having made reasonable efforts to do so; (ii) the original winner fails any verification or eligibility checks; (iii) the original winner is disqualified in accordance with the promotion terms; or (iv) the original winner is unable to accept their prize for any reason.
  12. We reserve the right to disqualify you if you fail our verification checks or we reasonably believe that you have: (i) breached any of the promotion terms; or (ii) otherwise cheated or jeopardised the integrity of the promotion.
  13. We reserve the right to suspend, vary or cancel a promotion where we deem it strictly necessary due to events outside our reasonable control (including where technical issues are affecting the proper running of the promotion or where we suspect fraud). In these circumstances, we will do all we can to minimise any disappointment caused.
  14. To the fullest extent permitted by law, we will not be liable to you for any loss, injury or damage which: (i) you suffer by entering a promotion; or (ii) you or your guest(s) suffer in the enjoyment of any prize. However, nothing will exclude or limit our liability in respect of personal injury or death caused by our negligence or for any fraud or fraudulent misrepresentation committed by us.
  15. We may run a promotion via Facebook, Twitter, Instagram or another social media channel. If we do, you will need an account with that social media channel in order to enter. You acknowledge that any promotion run via a social media channel is in no way sponsored, endorsed or administered by, or associated with, that social media channel. By entering, you agree to release that social media channel from any and all liability in connection with the promotion. You also understand that any personal details you submit to enter a promotion or claim a prize (see condition 16 for more details) are provided to us and not to that social media channel.
  16. We may ask you to supply personal details to enter a promotion or claim a prize (e.g. name, postal address, email address, date of birth etc). The details you submit must be true and up-to-date. By entering, you consent to us using your details in order to run the promotion (including sharing your details with any third party helping us with the promotion (e.g. our marketing agency)). Please see specific terms for information about how else we may use your details. Winners also specifically consent to: (i) us disclosing their name and county as per condition
  17. and (ii) taking part in unpaid publicity (e.g. being filmed or taking part in an interview and/or a photo-shoot) which we may use in any media for our promotional purposes. If you do not consent to any of this, please do not enter our promotion. If your details change during a promotion, it is your responsibility to notify us otherwise you may miss out on a prize.
  18. Please write to “[Insert Promotion Name]” at the address below within 3 months of the applicable closing date for the names and counties of major prize winners.
  19. .Our decision in relation to all matters relating to our promotions will be final.
  20. The promotion terms will be interpreted and applied in accordance with English law. The English courts will have the exclusive right to settle any disputes related to our promotions.
  21. Promoter: 62 Briarsmount, Heaton Mersey, Stockport SK4 2EN

Note: We may update the general terms from time to time. You should check this page regularly to ensure you are up-to-date because any changes will apply from the date they are made.

Last Update: 27 October 2015

Any Questions?

Please contact us if you have any questions about these terms, our Site or anything else related to our business: teddy@behindthemagicdoor.co