About Us

Hello and thank you for taking an interest in ‘who we are’!

Behind the Magic Door’s ‘Letter Adventure’ is no ordinary personalised book – it is so much more!

This is the first book from the team at Behind the Magic Door and they have deliberately set the benchmark stratospherically high for this one!

The key features section describes some of what makes it so special including added design features to make shared reading great fun (bedtime stories are the best after all!). We’ve also included some great ‘keepsake’ features making the book an ideal gift, right from New Born through to about age eight.

There is a strong moral theme throughout and every child’s name results in a different adventure with different characters. This Letter Adventure will help unlock your child’s creativity, stir their imaginations and help them to understand their own identity and place in our fascinating world.

There’s so much more to explore, behind the magic door.

Our Quality Guarantee

This particular children’s book is the result of a huge amount of work from a great many people. We are incredibly proud of what we’ve managed to create – but what does that mean for our customers?

It means that you can buy with confidence. When you buy one of our books you can do so knowing that:

  • • Our books are super high quality (Illustrations, story, print and materials)
  • • That our buying experience has been designed to make it as easy as possible for you
  • • That in the unlikely event of a problem you will receive the very best customer service

We are passionate about providing the very best books and the very best service.

  • • Our reputation is hugely important to us. That’s why we put our brand name on every single book.
  • • We know that our end customers (the children) are incredibly special and frankly you just don’t mess with bedtime stories – our job is to help you make them truly magical experiences.

The Core Team

Richard and Joanne Warriner - Founders

The husband and wife team that established the business.

Richard is a qualified accountant (not to be held against him) and has held a number of senior roles in industry, specialising in customer services and sales. He is now using his previous experience to make sure that Behind the Magic Door can reach its global potential.

Joanne has taken the lead role in bringing up their three children (the most important role there is!) and is a bit of a social media addict. Joanne will be taking responsibility for making sure that our social media stays interesting and relevant for parents. Come and join the fun on our Facebook Page here

You can read more about our own epic adventure and how we developed the book on our blogs.


Nicole Warriner - Author

We are so impressed with Nicole. To have written a book like this at only 15 years old is a great testament to the amazing things our children can achieve.

Nicole has loved books from a very young age and does lots of writing for fun. Currently on course for top marks in English Language and English Literature, Nicole is taking a well earned break from the writing to focus on her exams (we know – not really much of a break at all). Let’s hope we can persuade her to come back and add some more magical characters when her exams are out of the way.


Adam Rushton – Illustrator

Adam is our super talented illustrator. Adam benefits from having worked in graphic design for 20 years, having worked for a well known greeting card company in his early years and more recently doing the illustrations for a number of different children’s books (usually under a pseudo name). Thankfully we persuaded him to add his name to our book as we think he should be allowed to bask in some glory for the quality of the imagery.

Adam can be contacted through The Monkey Feet Illustration Directory


Luke Warriner – Inspiration

Ok – so he’s not technically part of the team yet, but he does help to inspire us all. He already loves stories and has an amazing attention span (we often do three in one go) – albeit he is very keen to help, particularly with the page turning. We obviously got him his own special copy of our book (written by his big sister). At the moment he enjoys the ‘pictures’ best as he’s only two, but he’s already starting to pick up on some of the repeated words (great feature!).


Our Partners

We work with numerous partners behind the scenes. Two of them have taken leading roles to make sure that the books are totally amazing and that they get to our customers in a timely manner and to the highest quality.


Is a leading Manchester Marketing Agency. They have done all the heavy lifting to create the full ecommerce platform (our web site) as well as providing specialist support for the story; branding; strategy; marketing and content. Too many individuals involved to name them all here but considerable support that is both recognised and appreciated.

You can find further details about Cube 3 and their work on their web site at wearecube3.com


We knew from the outset that our book needed to be printed using the very latest digital print technology. Additionally we needed a print partner that would share our values and aspirations. Put simply it isn’t about the transactional element of printing the books (important as that is). It is far more about finding a partner that will proactively contribute ideas and help us to drive the business forwards.

You can find further details about ProCo and the work they do at: proco.com

Build your adventure

Teddy's waiting to take your child on an adventure of a lifetime. The journey starts Behind The Magic Door...

Create Your Book